Tag: BtoB

Leveraging B2C E-Commerce Best Practices

According to a recent survey by BtoB Magazine and Rainmaker Systems, 58% of B2B marketers report an increase for their companies’ involvement in e-commerce. Perhaps you, too, are considering this online means to increase sales. But for those who aren’t, you can still take advantage of what B2C companies who are using e-commerce have learned […]

Social Media Part II: Using Facebook for BtoB

Like Twitter, Facebook can also be used as a way to reach and connect with key audiences anywhere in the world. In fact, Facebook can be used in 70 different languages. Unlike Twitter, however, Facebook allows you to build what are called fan pages or groups. There are slight differences between a Facebook fan page […]

What can social media do for me? (Part I)

Twitter. Facebook. LinkedIn. They are all tools in the ever-growing world of social media, but how do these internet-based services play out in BtoB? I’d like to take some time over the next few posts to demystify what they really do and share some helpful tips on how they can impact your business. Twitter Call […]

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