Tag: buyer behavior

Driving Change Through Journey Mapping [Infographic]

It’s important to develop buyer personas to understand what is motivating your key decision makers both emotionally and rationally. Knowing what appeals to audiences helps companies craft specific messages that can turn shoppers into buyers.

Sales and Marketing Working Together

According to Foodservice Equipment & Supplies’ 2014 Operator Purchasing Study, among foodservice operators looking to purchase equipment or food items, 75% conduct their own extensive research prior to making a buying decision.

Sign-up for Special Content

Gain unlimited access to case studies, white papers, and more.

This feature requires that cookies are enabled in your browser
Real Time Web Analytics