Tag: buyer persona

Driving Change Through Journey Mapping [Infographic]

It’s important to develop buyer personas to understand what is motivating your key decision makers both emotionally and rationally. Knowing what appeals to audiences helps companies craft specific messages that can turn shoppers into buyers.

Why It’s More Critical Than Ever to Know Your Audience

While certain words can drive different results from market to market, there’s something even more fundamental at play, and foodservice marketing is no exception — namely, not “what” but “who.” Targeting the right audience in the first place is the foundation of any successful messaging strategy.

How to bring your branding “A” game

The basic building blocks of your company’s brand don’t necessarily require a lot of cash but do require knowing (or developing) the answers to several key questions or ideas.

Four Simple Rules for Market Segmentation

I know we’ve shared with you before the most important steps to realize the success of your product launch (and why many of product launches fail). If you remember, #1 on that list was to “Really understand your customer/consumer.”

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