Tag: campaign

Formulas for success: Use these 2 calculations to defend budgets & prove marketing ROI

During your company’s budgeting process for 2018, did you find yourself feeling nervous about being able to measure and report on the success of the previous year, or to defend your ask for the coming year? As data becomes increasingly available and easier to manage, a good goal for 2018 is to focus more resources on areas where you can make a measureable impact.

You might not be ready for an agency if…

As marketing professionals, we talk to lots of companies about their marketing needs. These people usually fall into three camps: 1) Those who want to work with an agency, 2) Those who prefer to go it alone, and 3) Those who THINK they want to work with an agency.

It’s All in the Jeans

With all the great debate swirling around primaries and parties this season, I have become oddly intrigued by a rather unusual issue, one that has absolutely nothing to do with my politics.

May the best integrated campaign win

Are you anticipating roadblocks?

So it looks like the economy just might be turning around, albeit slowly. (And who knows what news today’s stock market may bring.) With this tentative optimism, most companies are furiously looking for ways to improve sales. But we would issue this warning: be sure you are anticipating potential roadblocks.

Let your customers choose

Your customers are choosing, whether you’re the one giving them the choices — or not. That’s the message of the Web 2.0 era, and it was reinforced again in the last week of July. That’s when the hottest viral video of the week belonged to a UK nonprofit dedicated to stopping violence. The campaign launched […]

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