Case studies are an opportunity way to breathe life into what might otherwise be a staid (and context-free) guide to a product’s features and benefits. But turning a customer success story into a good case study isn’t a foolproof process. Here are three B2B case study best practices that will give your target audience an irresistible reason to talk to you.
Influencer marketing, when brands use influencers to promote their products, is a strategy you should be using right now. Here are four lessons you can learn from Josiah Wedgwood, a potter in the 1700s.
The tendency (and previously accepted way of doing things) at an equipment show was to bring as much equipment as could fit in the booth to the show and spend the next three days showing everything you’ve got. It’s expected. It’s tired. And one could argue… it’s over.