Tag: case study

4 Lessons in Influencer Marketing from the Past

Influencer marketing, when brands use influencers to promote their products, is a strategy you should be using right now. Here are four lessons you can learn from Josiah Wedgwood, a potter in the 1700s.

How to Elevate Your Tradeshow Presence (Spoiler: Leave your products at home)

The tendency (and previously accepted way of doing things) at an equipment show was to bring as much equipment as could fit in the booth to the show and spend the next three days showing everything you’ve got. It’s expected. It’s tired. And one could argue… it’s over.

Building the Case for Case Studies

Think back to your school days. Chances are there was a topic or idea that was difficult to grasp until it was given context to make it easier to understand. Applying an idea to a familiar situation can help turn an abstract concept into a more concrete one.

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