I grew up in a neighborhood where kickball ruled. One day a bunch of us boys were playing when suddenly the ball bounced down a drainage ditch. Within seconds it got jammed halfway inside a long, skinny concrete pipe under Mr. Stewart’s driveway. We tried to pry the ball out with long sticks and rocks […]

It’s still very easy to fall into the trap of thinking that if you develop a great product, everything else will just take care of itself. Very recently I was in a meeting and listened to a CEO of a company confess that his product wasn’t selling like he thought it should. He said that […]