Marketing copy just doesn’t write itself. (Nor do plays, movies, or Netflix shows, but that’s another blog for another day.) But even as a creative with a pretty good deal of writing experience under my belt, sometimes I forget that.

After a brief hiatus, and thanks to the demands of a few of our loyal readers, our annual Super Bowl commercial review is back! From kickoff to just after the final whistle (ok, so I’ve started right before kickoff to get in the epic Ford double commercial), here is my read on all of the […]