Social media is a great marketing opportunity, but once marketers open that door, customers expect that they’ll be able to talk directly to us through that very same medium. If you don’t already view social as a two-way street, here are a few tips to get you prepared for the everyday — or even crisis — communication with your audiences.
My husband and I recently visited Chipotle to pick up a quick dinner on our way home. When we reached the counter to order — chicken burrito for him, chicken burrito bowl for her — they let us know that they were waiting on the chicken to finish cooking. We stepped to the side and waited to rejoin the line once it was ready.
“In an age when consumers’ choices have never been broader, it’s critical to stand out among the sea of other brands and offerings,” begins a news article I read yesterday. No surprise, right? But it’s a reminder that the obvious isn’t always really obvious. And the article, in QSR magazine about foodservice chains’ efforts to reach a new generation of consumers, gives some interesting insight into what strategy these restaurants are using.