Unlike the two law firm commercials I watched this weekend, European marketers take the time to create and design absolutely gorgeous, epic storytelling ads that not only advertise but often serve to bolster the spirit of the season. I’ve compiled a few of my favorite examples here. So from me to you, Merry Christmas!
In the onslaught of Christmas commercials, it’s easy for companies to get lost in the crowd with just another fa-la-la-la message, but some transcend the ribbons and bows to tell a compelling story. Publix stands out as a prime example of how to tap into the meaning behind the season, which it does year after year in its advertising — and B2B companies can learn a thing or two from its heart-touching messages.
In the spirit of the holiday season, I’m going in a different direction for this blog post. Every year, as Christmas approaches, I find myself running crazy trying to wrap every gift, bake every cookie and Instagram every memory. (It doesn’t count as a memory if you haven’t Instagrammed it, right?)
Life is cyclical for marketing professionals. Each February, I am filled with excitement and pride in my profession as new Super Bowl ads are rolled out, and, conversely, each December I cringe as I watch and listen to the parade of commercials aimed at informing people about all the things they simply cannot live without, […]
Ever since its beginning almost 20 years ago, VantagePoint Marketing has prided itself on being a family-friendly company. And perhaps never has that been more evident than at our recent company Christmas party, when dozens of kids, spouses and employees crowded the VantagePoint offices for great food from the Brick Street Cafe, games, singing, and […]