Tag: Coca-Cola

Pepsi vs. Coke (Or: The Very Fine Line of Exploiting Current Events to Sell Your Product)

Coca-Cola and Pepsi both have tapped into social movements for ads designed to boost their sales — but with dramatically different results. A look at why it went so well for one and so down-right horrible for the other.

VantagePoint’s 2016 Super Bowl Commercial Review

Every 2016 Super Bowl commercial, reviewed in 3 sentences or less — here’s what we think of the 2016 offerings.

VantagePoint’s 2014 Super Bowl commercial review

After a brief hiatus, and thanks to the demands of a few of our loyal readers, our annual Super Bowl commercial review is back! From kickoff to just after the final whistle (ok, so I’ve started right before kickoff to get in the epic Ford double commercial), here is my read on all of the […]

Branding: Where the Old West Meets Madison Avenue

The term “branding” now means the process of identifying and establishing a company’s persona, but back in the day, it meant applying a red-hot iron to a cow’s backside. The concept is really the same: ranchers branded cattle so people could immediately recognize whom they belonged to; companies brand themselves for pretty much the same […]

VantagePoint’s third annual Super Bowl commercial review

So I’ve heard some folks spent tonight watching a football game. Me? I was too busy watching commercials, and that means it’s time for VantagePoint Marketing’s third annual Super Bowl commercial review. Here are my admittedly biased first impressions of each national ad (and a few locals too). I’ve tried to capture them as they […]

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