Tag: color theory

Color Psychology behind Bridesmaid Dresses… and Marketing

Understanding color principles, color perceptions and the reason consumers are choosing a certain color can assist in creating your own unique brand essence. Here’s how color psychology might be impacting your brand.

Pick a color — as long as it’s blue or red

Blue and red logos dominate across well known brands, a color preference that may have multiple meanings and can impact how a brand expresses its unique personality.

Sign-up for Special Content

Gain unlimited access to case studies, white papers, and more.

This feature requires that cookies are enabled in your browser
Real Time Web Analytics