Tag: commercial

How Strong Copy Makes Us Believe the Impossible

Great copy does more than sell. It inspires us to consider the world differently.

Hail to the Copywriters

Marketing copy just doesn’t write itself. (Nor do plays, movies, or Netflix shows, but that’s another blog for another day.) But even as a creative with a pretty good deal of writing experience under my belt, sometimes I forget that.

Why creative European holiday ads “win Christmas”

Unlike the two law firm commercials I watched this weekend, European marketers take the time to create and design absolutely gorgeous, epic storytelling ads that not only advertise but often serve to bolster the spirit of the season. I’ve compiled a few of my favorite examples here. So from me to you, Merry Christmas!

VantagePoint’s 2017 Super Bowl Commercial Review

Every national Super Bowl commercial. From kickoff to the final whistle. In 3 sentences or less.

VantagePoint’s 2016 Super Bowl Commercial Review

Every 2016 Super Bowl commercial, reviewed in 3 sentences or less — here’s what we think of the 2016 offerings.

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