When I reflect on the time between my teenage years and now, I realize that I’ve used at least a dozen different tools to communicate with others – house phone, pager, snail mail, e-mail, chat room, instant messaging, cell phone, texting, tweeting, facebooking, video sharing, and blogging. While some of these tools have phased out, […]

Allow me to climb on a soapbox for just a minute. Here’s my beef: the people you market to? They’re just that — people. They communicate all day long in people words, words like “take out the trash” and “what time is dinner” and “hey, stay in your lane.” But for some reason, when it’s […]