Tag: communications

The One Cardinal Rule of Branding

Branding is a challenging game — one that garners as much confusion as the rules of rugby. But one rule reigns supreme — consistency is king.

Let your customers write your next communication

You’ve been working on your new product or service for months. Or maybe years. You’re really excited about it, and want to tell the whole world about every last feature you packed into your new offering. The problem is that customers don’t buy features. They buy benefits. They buy answers to their problems. So how […]

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