Tag: content marketing

Here we are now, entertain us | A plea for entertaining content marketing

What’s missing from most B2B marketing repertoires is entertaining content. There are two major reasons B2B companies should produce entertaining content: emotional appeal and shareability.

Don’t Let “Thought Leadership” Become a Buzzword: Creative B2B Content Marketing Examples

“Thought leadership” may be on the dangerous precipice of becoming a buzzword, disconnected from the strategy and reasoning that helped this phrase rise to power in the last few years. But some rock-star brands continue to help exemplify outstanding thought-leadership programs.

How Content Marketing is Changing the B2B Marketing Landscape

Content marketing continues to gain traction among B2B companies — and for good reason. “How Content Marketing is Changing the B2B Marketing Landscape” addresses what content marketing is, how the current B2B landscape reflects this discipline, its impact on public relations and how marketers can use content marketing effectively to impact business.

The Secret’s in “The Sauce” – Recapping McDonald’s recent podcast

A podcast might not be the best approach for every company, but it worked for McDonald’s. The company created a three-episode investigative podcast, “The Sauce” ― chronicling the story of what happened when they brought back their coveted Szechuan sauce.

New to Content Marketing? 5 Questions You’ve Been Afraid to Ask

If your head is reeling over the world of content marketing, don’t shy away from asking what may feel like silly questions. They’re important, and you wouldn’t be the first, or even 10th, to ask them. Here are answers to five of the most common questions we hear from clients .

A Yearly Look in the Mirror for Content Marketers

It’s almost 2018 — and it’s time to crack open the annual B2B content marketing report from Content Marketing Institute and MarketingProfs. This report is not only jam-packed with insight into how marketers see themselves in the current environment, but also how they see themselves evolving in the new year and reaching their goals and benchmarks for success.

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