Creating content can be hard enough, but figuring out how to measure content marketing efforts adds another layer of pressure for marketers. But it doesn’t have to be so daunting. There are steps you can take to determine the metrics that matter to your business and create a plan to measure them.
Content marketing can be overwhelming. If there’s one tip I could give you to help sustain your content marketing program, it’s this: delegate.
Don’t let the task of selecting relevant KPIs keep you from accurately measuring your content marketing efforts. Determining the KPIs based on your overall objective will set you down the right path — one that leads to success you can quantify.
Whether looking to shape public opinion, strengthen brand awareness or demonstrate thought leadership, content marketing efforts that are rooted in strategy can provide value to your audience and differentiate you in the market.
What’s missing from most B2B marketing repertoires is entertaining content. There are two major reasons B2B companies should produce entertaining content: emotional appeal and shareability.
“Thought leadership” may be on the dangerous precipice of becoming a buzzword, disconnected from the strategy and reasoning that helped this phrase rise to power in the last few years. But some rock-star brands continue to exemplify outstanding thought leadership strategy.