Tag: content marketing

New to Content Marketing? 5 Questions You’ve Been Afraid to Ask

If your head is reeling over the world of content marketing, don’t shy away from asking what may feel like silly questions. They’re important, and you wouldn’t be the first, or even 10th, to ask them. Here are answers to five of the most common questions we hear from clients .

A Yearly Look in the Mirror for Content Marketers

It’s almost 2018 — and it’s time to crack open the annual B2B content marketing report from Content Marketing Institute and MarketingProfs. This report is not only jam-packed with insight into how marketers see themselves in the current environment, but also how they see themselves evolving in the new year and reaching their goals and benchmarks for success.

Locking it up: 5 no-no’s for your gated content marketing strategy

So you’ve recently added gated content to your content marketing mix, but have some questions around best practices? Here are 5 common missteps to avoid on your way to a successful gated content program.

Research Roundup: 5 Must-Reads for B2B Content Marketing

By the time you finish reading this sentence, a new finding about social media or content marketing will be published.

How is the growth of content marketing changing PR?

With the addition of content marketing as a key component of company’s communications strategies, the approach to B2B public relations has shifted as well.

The Best of Both Worlds | What B2B Marketers Can Learn from B2C Social Media

The way B2B marketers engage in social media is fundamentally different than B2C because the relationship between the buyer and seller is fundamentally different, but these five tips reflect best practices the two worlds can learn from the other.

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