Tag: content marketing

How is the growth of content marketing changing PR?

With the addition of content marketing as a key component of company’s communications strategies, the approach to B2B public relations has shifted as well.

The Best of Both Worlds | What B2B Marketers Can Learn from B2C Social Media

The way B2B marketers engage in social media is fundamentally different than B2C because the relationship between the buyer and seller is fundamentally different, but these five tips reflect best practices the two worlds can learn from the other.

Six Reasons You May Not Be Ready for a Content Marketing Commitment

Think your business is ready to grow from traditional marketing to today’s content marketing? Answer these 6 questions to make sure you’re doing it for the right reason to get the best results.

Lessons in Content Marketing from ’80s Action Hero MacGyver

If you’re struggling to come up with new ideas for content, it might be time to think a little bit more like ’80s TV action hero MacGyver and find ways to repurpose the things you already have at your disposal.

How to bring your branding “A” game

The basic building blocks of your company’s brand don’t necessarily require a lot of cash but do require knowing (or developing) the answers to several key questions or ideas.

Consulting the Content Marketing Crystal Ball

Whether you’re connecting with your audience through a simple blog or taking advantage of the very latest social media channels, these five content marketing trends for 2017 are worth remembering as you think through what’s best for your long-term strategy.

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