Tag: content marketing

Taking Control of Your Content Development

As marketers, we’re very familiar with the growing popularity (and necessity) of content marketing—positioning your company as a thought leader and sharing content of value with your audiences.

Strong Writing Still Has a Place at the Table

As a copywriter, I’m always focused on the story. Whether it’s a simple promotion, a sprawling website or an in-depth brochure, I believe messaging is more compelling when it’s rooted in an authentic story.

Eight Questions to Ask When Developing Your Content Marketing Strategy

Content marketing is more than just drafting a whitepaper or posting occasionally on a blog. Instead, there should be a cohesive strategy around how content can support and strengthen your marketing communications efforts.

The Role of Content Marketing in Lead Generation

Content — specifically the quality and promotion of it — plays a critical role in any online lead generation initiative. If executed correctly, content can position your organization as a thought leader, build predisposition and drive quality leads. So why isn’t every company committed to content marketing? Because it’s hard, as a recent survey of B2B marketers published on Marketing Profs by Ayaz Nanji points out.

Stop the Content Carousel and Let Me Off!!!!

I’ve had it! I typically get 150 or more emails each day from people who are dying to share their news with me. And, despite my best intentions for reading everything, quite often I find myself doing what I’m sure many of you do: I hit delete.

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