Tag: content

Three lesser-known [but important] digital performance metrics

Gone are the days of placing an advertisement and hoping for a positive impact. Marketing departments today have access to an array of metrics to track performance and plan for future improvement. These three sometimes-overlooked metrics can offer tremendous value in ensuring that after the ad has worked, the trail isn’t running cold.

Video content: three things to consider

According to Adobe, 51.9 percent of marketing professionals worldwide name video as the type of content with the best ROI. There’s no doubt it’s popularity and effectiveness continue to grow. Here are three things to consider when creating video content.

Taking Control of Your Content Development

As marketers, we’re very familiar with the growing popularity (and necessity) of content marketing—positioning your company as a thought leader and sharing content of value with your audiences.

Are You (P)interesting?

It’s all over. I got sucked into the spinning, pinning vortex of the online community Pinterest. Though I just started last week, I can’t go to a website anymore without thinking of pinning possibilities. Yes, the word addiction comes to mind; though I’m sure I could quit at anytime — honest. Okay, it’s an addiction.

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