Tag: creativity

Why creative European holiday ads “win Christmas”

Unlike the two law firm commercials I watched this weekend, European marketers take the time to create and design absolutely gorgeous, epic storytelling ads that not only advertise but often serve to bolster the spirit of the season. I’ve compiled a few of my favorite examples here. So from me to you, Merry Christmas!

Mind the Gap: Navigating Between Strategy and Creativity

I recently attended a workshop where we discussed Marty Neumeier’s book, The Brand Gap. Some of you may be familiar with the book, but it’s a quick two-hour read illuminating the fact that, at most companies, strategy and creativity are separated by a wide divide.

What Drives Those You Work With?

Last week I had the pleasure of taking a webinar hosted by 4A’s, which focused on how individuals can better manage projects up and sideways in their marketing and advertising roles. Regardless of whether you’re working at an agency or in the marketing department of a large corporation, you’re going to come in contact with – and rely on – a number of individuals on a daily basis that you have no formal authority over.

Thinking outside the bag

If you ever walk the streets of Detroit during the dead of winter – as I have – you’ll shudder at the thought of spending an hour sleeping outside. And if you ever had to endure the entire night that way, you’d surely want to wrap yourself in the coat-bag featured below (see full story […]

Branding with crayons

My youngest son is an aspiring artist and a bit of a pack rat. (I guess the apple doesn’t fall far from the tree.) This convergence of traits, coupled with the every-fall-we-need-to-buy-a-new-box-of-crayons-‘cuz-they’re-only-29-cents syndrome, had led to a huge pile of Crayola crayons in the corner of his room, underneath his easel.

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