After spending three very full days immersed in the foodservice industry at the IFMA COEX 2016 conference, I was again reminded that the only constant in this industry is change. Technology is rapidly descending on this industry like I have never seen it before.
The season is upon us, full of jingles, price slashing and road traffic galore. Your customers are often swept away in the natural business that befalls us this time of year, and they’re drenched in holiday messaging that makes them feel…well, less than cheerful. In the rush to “sell, sell, sell”, there’s no personal touch, no human element, which often makes customers upset, or worse….passive.
People here at VantagePoint will tell you that I am a big fan of Chick-fil-A. On my way to a client meeting yesterday, I had only a few minutes to grab a quick bite. I had two options: Chick-fil-A or another leading fast food restaurant that I won’t mention by name. Because of my brand […]