Tag: Customer retention

Does Your Worst Nightmare Have 140 Characters In It?

In our techno-happy world that never unplugs, along with the advantage of being able to read Moby Dick without having to haul it around, navigate our way across the country without ever unfolding a single map, and order Christmas gifts for the entire family without ever leaving our living rooms comes the disadvantage that anyone with access to the Internet has—for better or worse— a 24/7 opportunity to fully (and fervently) exercise his or her right to free speech.

The Good Dishes: Focusing on Who and What Matters Most

was out of the office last week attending the funeral of my grandmother. In her mid-eighties, this woman had survived the Great Depression, raised 5 children and lived long enough to dote on and enjoy 13 great-grandchildren. Over the years, she hosted countless parties and holiday gatherings for huge numbers of people. Her door was […]

The One-Two Punch of Customer Relationships

The One-Two Punch of Customer Relationships Are your current business relationships strong enough to survive this new economic environment? Will a competitor be able to get some business by offering an incentive or discount? Do your marketing and sales people understand how to cultivate relationships to prevent this? This is an ideal time to analyze […]

B2B=Bird in Hand Is Worth Two in the Bush

Day after day, B2B product manufacturing companies discuss the best way to increase their top line sales and improve their brand penetration. Often the discussion ends around the product improvement, a new business blitz, or on how they can move into new market segments to attract new customers. As the old proverb goes: the first […]

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