Tag: data storytelling

The Importance of Knowing Your Audience in Data Storytelling

Last week marked the 29th Anniversary of the NASA Challenger Space Shuttle tragedy that brought a devastating end to the space craft’s tenth mission. Millions of Americans watched as the aircraft exploded into flames tragically ending the lives of the entire flight crew. As a result, NASA temporarily suspended shuttle missions for more than two years. So what was the cause of this failed mission and how does it relate to B2B marketing?

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