Tag: David Ogilvy

Ridding the World of Useless Jargon

  One of advertising’s greatest figures — and a professional hero of mine — once said that “our business is infested with idiots who try to impress by using pretentious jargon.” Mr. Ogilvy was right, and his words still ring true today. Why do we fall back on jargon? Are we insecure about our own […]

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