Tag: defining your market

One Small Step for a Fast Food Chain . . .

Kudos to Taco Bell for their bold decision to eliminate kids’ meals from their menu. In the USA Today article below, you’ll see that the reasoning behind this decision is that kids’ meals are “. . . inconsistent for an edgy, twentysomething brand.” I personally wouldn’t have limited Taco Bell’s appeal to twentysomethings, but if […]

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