Tag: demand generation

Formulas for success: Use these 2 calculations to defend budgets & prove marketing ROI

During your company’s budgeting process for 2018, did you find yourself feeling nervous about being able to measure and report on the success of the previous year, or to defend your ask for the coming year? As data becomes increasingly available and easier to manage, a good goal for 2018 is to focus more resources on areas where you can make a measureable impact.

Getting Whitepapers To Work For You

You know whitepapers offer a number of benefits. They can help you: establish thought leadership, position your company as a valuable resource, provide education, and/or deliver a business case. They can also be an effective tool in demand generation programs, offering a “safe” entry point for prospects to begin to engage with you. But how […]

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