Standing out amidst a sea of web designs can be a big challenge in 2019. In fact, some have pointed out that all websites are starting to look the same. Some designers are looking for new ways to visually engage users. Here are some great trends that are pushing the envelope.
When it comes to advertising, how something is communicated is just as important as what is being said. You can have the best content in the world, but if your creative assets don’t grab the attention of the target audience, the message will be missed.
What is good design? And what’s bad design? Is there something other than the eye of the beholder that can answer those questions? A VantagePoint artist helps decipher the rules and guidelines of good design.
I remember when I first started using Google as my primary search engine, back in the late 90s (replacing Alta Vista — which pretty much just withered away). I liked Google because, in that day of scarce bandwidth, their search page loaded quickly: it was was nice, and simple, and empty, and white.
In the world of B2B marketing, it’s frighteningly common to find a certain style of design, of communication, of interacting with potential customers. It goes something like this: In big, black, industrial sans-serif type, preferably Futura or Helvetica (or perhaps Gill Sans if we’re feeling frisky), we shout . . .
You’re stumped. You need to design a logo, but the creative half of your brain has just decided to take its summer vacation. No ideas. Zip. Zero. Nada. It’s happened to the best (and worst) of us. So what do you do? Try these 5 shortcuts to see if one of them might help inspiration […]