Tag: digital advertising

How to measure the success of your digital marketing campaigns

When it comes to measuring the performance of your digital marketing efforts, there are two kinds of metrics: numbers that drive business decisions and everything else. Unfortunately, we don’t always geek out on the right ones.

Three lesser-known [but important] digital performance metrics

Gone are the days of placing an advertisement and hoping for a positive impact. Marketing departments today have access to an array of metrics to track performance and plan for future improvement. These three sometimes-overlooked metrics can offer tremendous value in ensuring that after the ad has worked, the trail isn’t running cold.

Digital advertising: Marketing’s fat guy in a little coat

Despite popular belief, small digital advertising spaces are not built for delivering your message to your audience. Instead, marketers are better served to leverage this advertising medium for two distinct purposes.

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