Tag: Digital Marketing

What If Your Brand Were a Tinder Profile?

Think for a second. What would your brand look like if it had a Tinder profile? Could you make a consumer stop dead in the middle of their feverish left-swipe spree, or would you get swiped into the “meh, maybe next time” category? 

What NOT To Do: Adwords Edition

Google has truly revolutionized many aspects of our lives. From the way we search the Internet, where we check our email, cloud computing to Android and everything in-between, Google has become synonymous with the Internet and its countless uses. For those involved in digital marketing, one of the most useful tools they have created is […]

Viral Success: The Good, The Bad and The Incredibly Ugly

As Seen On TV can’t get much better…or worse. When I was at the gym the other day (just wait, the irony is coming), an infomercial came on a screen in front of me. A woman appeared in a fuzzy pink jumpsuit that was announced to be the “one-piece, lie-around, lounge-around, full-body lazy wear.” With […]

’Tis the Season To Be Digital

Christmas is almost a week away, which means holiday greetings are coming in at a steady pace. While I’ve been receiving traditional Christmas cards in the mail, I’ve also been getting digital messages from friends, colleagues and business associates. One email I received contained an image of the entire company, another had the look of […]

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