Tag: Digital

Understanding programmatic advertising: An infographic

Programmatic advertising: it sounds mysterious, automated and possibly a bit complicated. The truth? Yes, it is all of those things. But it’s also a cost-effective way to use digital advertising to target your audiences.

How to Elevate Your Tradeshow Presence (Spoiler: Leave your products at home)

The tendency (and previously accepted way of doing things) at an equipment show was to bring as much equipment as could fit in the booth to the show and spend the next three days showing everything you’ve got. It’s expected. It’s tired. And one could argue… it’s over.

Digital advertising: Marketing’s fat guy in a little coat

Despite popular belief, small digital advertising spaces are not built for delivering your message to your audience. Instead, marketers are better served to leverage this advertising medium for two distinct purposes.

The Exciting, Cumbersome and Mathematical Process of 3D Animation

With animation comes complication. The biggest adjustment in going from simple digital art to animation is the math. Yes, the math.

What you need to know about the growth of digital ad blocking

A skyrocketing number of internet users are downloading ad blocking extensions for their browsers, and this can have serious ramifications for digital marketers.

A “Secret” New Burger That Promotes Old-Fashioned Integrated Marketing

“Red Robin burger touted as a hush-hush hangover cure” read the headline in the foodservice email that I subscribe to. Interesting, I thought. Although I have no intention of needing a hangover cure any time in the near future, I was intrigued by the possibility that a hamburger could somehow help cure the side effects of over-indulgence in alcohol.

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