Tag: Digital

Can marketers mix Instagram and Jane Austen?

I came across a short film today that chronicled the life of a teen entirely on his computer screen. The comments, as you might expect, included complaints about how appalling it was that this young man communicated almost exclusively by electronic means — video chat, Facebook chat, Facebook messages, Skype — and not face-to-face. For […]

Launching a new website? Tips for successfully handling an Adwords migration

  An SEM client of ours is in the final stages of preparation for launching their new website. Online sales are a major part of their revenue stream, which means they’ll need to have their Adwords campaigns updated and “going live” at the same time as the new site. Sooner or later, many of us […]

When it comes to digital strategy, put your B2C hat on

Your potential customers, after all, are themselves consumers. They’re people who more and more turn to Google with life’s big questions. “How many ounces are in a quart?” “What year did Point Break come out?” “Where’s the closest Starbucks?” They’re people who are trained, conditioned and overly willing to entrust Google with the big answers. […]

Who says social media and b-to-b marketing don’t mix?

We’ve long suspected it would happen and that it wasn’t just a fad for consumer marketing. And now there’s evidence to prove our suspicions: according to the most recent (July 20, 2009) issue of BtoB magazine, social media use is soaring — up nearly 400% — among b-to-b marketers.

An easy way to shorten sales cycles

How do you shorten sales cycles? Simple: be where your customers are looking. MarketingSherpa recently investigated how decision makers and influencers get information about products and services, and their findings show that customers are looking in different places than before – which has important implications for marketers.

Let your customers choose

Your customers are choosing, whether you’re the one giving them the choices — or not. That’s the message of the Web 2.0 era, and it was reinforced again in the last week of July. That’s when the hottest viral video of the week belonged to a UK nonprofit dedicated to stopping violence. The campaign launched […]

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