The rise of personalization and targeting is rapidly changing the direct mail landscape, but as we enter a new decade, it’s clear that direct mail still plays an important role in reaching customers and driving sales. Here are four reasons it’s still a viable option for your current marketing strategy.

Direct mail is alive and well, and there are many ways this tactic makes strategic sense for B2B companies. Take a look at some examples.

We have only two more months until 2019, and if you’re like us, you’re planning ahead. As you look to refuel your direct marketing approach for 2019, here are five quick tips to aid in the planning.

Recent industry statistics have shown that as much as 70 percent of us have made a purchase based on direct mail. From my perspective on the writing side, here are a few approaches that have yielded successful direct mail campaigns in the past:

While gathering with friends for a cookout a few weeks ago, we were discussing our plans for the upcoming weekend. My ears perked up when my neighbor said this: “Well, I think I’m going to paint my bathroom and my shed because I got a coupon from Sherwin-Williams for being a preferred customer.” To this, […]

Despite the internet and wide use of e-mail, direct mail is still one of the leading marketing tools used by businesses. In a recent survey by the CMO Council, eighty-four percent of respondents produce print collateral. Fifty-seven percent of those respondents specified that they use direct mail as a marketing tool. From personal experience, I […]