Earlier this summer, we blogged about how to optimize your emails, both in content and design, for today’s busy readers. But if we take a step back, we see there is a lot of work to be done prior to being ready to send out that e-newsletter or e-blast. You must first develop a sound list.

I’m a sucker for email list opt-ins offering good content, coupons or insiders’ info on upcoming promotions. But, to every marketer’s dismay, about twice a year my annoyance with an overload of emails goes into overdrive, leading to an opt-out rampage. But I opted in, so that means I care to read everything that company […]