Tag: e-blast

To Subscribe or Not to Subscribe

Earlier this summer, we blogged about how to optimize your emails, both in content and design, for today’s busy readers. But if we take a step back, we see there is a lot of work to be done prior to being ready to send out that e-newsletter or e-blast. You must first develop a sound list.

Why Are You Emailing Me?

I’m a sucker for email list opt-ins offering good content, coupons or insiders’ info on upcoming promotions. But, to every marketer’s dismay, about twice a year my annoyance with an overload of emails goes into overdrive, leading to an opt-out rampage. But I opted in, so that means I care to read everything that company […]

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