Tag: e-marketing

To Subscribe or Not to Subscribe

Earlier this summer, we blogged about how to optimize your emails, both in content and design, for today’s busy readers. But if we take a step back, we see there is a lot of work to be done prior to being ready to send out that e-newsletter or e-blast. You must first develop a sound list.

It’s All in the List: 5 Tips for Securing a Good Distribution List

When it’s time to create and launch an integrated campaign, it’s easy to focus on the more exciting or complex elements: the concepts, the schedule, the offer, the tracking and metrics.

But without a solid list of relevant decision-makers, it doesn’t matter how creative the campaign concept is or how great of an offer you’re presenting—no one will bite.

Why Are You Emailing Me?

I’m a sucker for email list opt-ins offering good content, coupons or insiders’ info on upcoming promotions. But, to every marketer’s dismay, about twice a year my annoyance with an overload of emails goes into overdrive, leading to an opt-out rampage. But I opted in, so that means I care to read everything that company […]

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