Marketing automation can be a valuable tool for B2B marketers. It can also feel overwhelming. Here are three ways to give marketing automation a test run to boost your marketing success.

With more than half of all email messages opened on mobile devices, being sure your email marketing is mobile-friendly is critical.

Wondering if that e-blast you’re about to hit “send” on is likely to tickle your prospects’ fancy? Check these tips to see if you’re in line with some industry best practices for effective B2B e-blasts.

Now more than ever, professionals and consumers alike are pressed for time. And regardless of what it is, if you want your message to be heard, it needs to be concise and easy to access — the old adage “less is more” applies to both content and reader effort in this case. Based on our own experience with clients’ emails and an interesting read from Whereowhere, here are a few quick tips for content and design that will lead to creating a more effective email:

At this stage in the game, just about everyone understands how important email subject lines are. It’s a first impression, a 5-10 word plea to click. Every day, your audience’s attention is being stretched further, as to-do lists grow and email inboxes continually fill. That leaves your company’s humble email offering teetering precariously, one delete button click away from never being read.

Email marketing is relatively cost-effective, straightforward and measurable, offering the potential for an extremely high return on your investment. However, all of that success hinges on your message’s ability to actually reach —and thus be heard — by your audience. Here are a few quick pointers to ensure your message reaches your target: