Tag: Email

5 Things to Do Right Now to Improve Your Email Marketing

How can you create emails that stand out in such an overcrowded space? Here are five changes you can make right now to improve your email marketing.

5 Learnings From My First Marketing Automation Campaign

A marketing automation campaign creates a personalized journey which is a viable option for lead generation and growth, but it can feel like a daunting task. Here are five things I learned from working on my first, full-blown marketing automation campaign.

5 steps to boosting e-marketing success

Whether your e-marketing program is in its infancy or already well established, there are a few steps to ensure you’re adopting the best approach to increase open and click-through rates, shorten sales cycles and win more deals.

Infographic: The case for mobile-ready B2B email marketing

With more than half of all email messages opened on mobile devices, being sure your email marketing is mobile-friendly is critical.

When is the best time to send a B2B marketing email that will get opened?

Our 20+ years of experience in this industry has taught us many things, one of which is that the buying habits of B2B audiences can sometimes be very different than that of consumers — and email response is one of those habits.

’Tis the Season To Be Digital

Christmas is almost a week away, which means holiday greetings are coming in at a steady pace. While I’ve been receiving traditional Christmas cards in the mail, I’ve also been getting digital messages from friends, colleagues and business associates. One email I received contained an image of the entire company, another had the look of […]

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