Tag: Facebook

Can marketers mix Instagram and Jane Austen?

I came across a short film today that chronicled the life of a teen entirely on his computer screen. The comments, as you might expect, included complaints about how appalling it was that this young man communicated almost exclusively by electronic means — video chat, Facebook chat, Facebook messages, Skype — and not face-to-face. For […]

You can’t ignore the importance of social media for B2B marketing

No matter how you look at it, that’s a lot of traffic — some of which could be seeing your B2B content if you’re active in social media. As I see it, B2B firms CAN’T ignore social media, just like insurance companies can’t ignore television. Yes, it’s possible that some channels will be more effective […]

Posting company status updates on LinkedIn

Does social media fit the B2B market?

A number of people I’ve talked to recently don’t understand all the fuss around social media. What is it? Why is it growing so fast? Can Twitter help or hurt us? Do we need to do anything? Psychologists say that people remember things presented to them in 3s so, briefly, here’s my take, in 3s:

Social Media Part II: Using Facebook for BtoB

Like Twitter, Facebook can also be used as a way to reach and connect with key audiences anywhere in the world. In fact, Facebook can be used in 70 different languages. Unlike Twitter, however, Facebook allows you to build what are called fan pages or groups. There are slight differences between a Facebook fan page […]

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