Strong foodservice branding looks like finding the right place to stand between two polar opposites: Consistent and reliable — or innovative and exciting? This guide will help you decide which direction to take your brand image.

Unless you were in a “Tom Hanks in Cast Away”-like scenario over the last month, you undoubtedly noticed the buzz around the release of Popeyes’ chicken sandwich. In its wake, we’ve heard plenty of questions around how something “goes viral.” Here’s what you need to know.

To reach today’s consumers, POS marketing tactics should be both familiar and attention grabbing. Here are a few POS marketing strategies we recommend. 

Food myths can be frustrating to foodservice providers and manufacturers alike. But how to correct such common misconceptions? You can probably guess my answer: marketing.

As convenience becomes more essential to our fast-paced society, the popularity of getting restaurant meals delivered is on the rise. But delivering food out of context of the normal restaurant experience creates some interesting questions related to branding.

While certain words can drive different results from market to market, there’s something even more fundamental at play, and foodservice marketing is no exception — namely, not “what” but “who.” Targeting the right audience in the first place is the foundation of any successful messaging strategy.