While certain words can drive different results from market to market, there’s something even more fundamental at play, and foodservice marketing is no exception — namely, not “what” but “who.” Targeting the right audience in the first place is the foundation of any successful messaging strategy.

Whole Foods recently drew attention for its Instagram account’s unique #GiveBeesAChance campaign. Here’s what we can take away from this out-of-the-box social media approach.

Good old fashioned beef, pork and poultry may still rule the protein world, but they are increasingly appearing in non-traditional ways. Here are a few things trending in the meat and poultry scene.

A podcast might not be the best approach for every company, but it worked for McDonald’s. The company created a three-episode investigative podcast, “The Sauce” ― chronicling the story of what happened when they brought back their coveted Szechuan sauce.

Lent is the busiest season for the country’s leading seafood chains, but Long John Silver’s has outlined plans to move forward with a significant “brand transformation” long after the pre-Easter rush subsides.

As the foodservice market grows, but real estate availability does not, major chains are looking to do more with what they have. This means shifting their focus from new locations to renovations.