Tag: foodservice marketing

Popeyes Pandemonium: What chicken can teach us about viral content

Unless you were in a “Tom Hanks in Cast Away”-like scenario over the last month, you undoubtedly noticed the buzz around the release of Popeyes’ chicken sandwich. In its wake, we’ve heard plenty of questions around how something “goes viral.” Here’s what you need to know.

A Guide to POS Marketing in Foodservice Environments

To reach today’s consumers, POS marketing tactics should be both familiar and attention grabbing. Here are a few POS marketing strategies we recommend. 

How to Combat Food Myths with Marketing

Food myths can be frustrating to foodservice providers and manufacturers alike. But how to correct such common misconceptions? You can probably guess my answer: marketing.

How two successful restaurants demonstrate their brand through delivery

As convenience becomes more essential to our fast-paced society, the popularity of getting restaurant meals delivered is on the rise. But delivering food out of context of the normal restaurant experience creates some interesting questions related to branding.

Why It’s More Critical Than Ever to Know Your Audience

While certain words can drive different results from market to market, there’s something even more fundamental at play, and foodservice marketing is no exception — namely, not “what” but “who.” Targeting the right audience in the first place is the foundation of any successful messaging strategy.

The Buzz around Whole Foods’ Recent Social Media Stunt

Whole Foods recently drew attention for its Instagram account’s unique #GiveBeesAChance campaign. Here’s what we can take away from this out-of-the-box social media approach.

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