A quick, game-time review of every ad in the 2020 Super Bowl Our writer’s favs? Google and Amazon Alexa.

I remember when I first started using Google as my primary search engine, back in the late 90s (replacing Alta Vista — which pretty much just withered away). I liked Google because, in that day of scarce bandwidth, their search page loaded quickly: it was was nice, and simple, and empty, and white.

As you may have heard, Google shook things up last week by announcing a significant restructuring and the creation of a parent company named Alphabet. Said Alphabet CEO Larry Page, “We liked the name Alphabet because it means a collection of letters that represent language, one of humanity’s most important innovations[.]” A loose connection, but I can certainly appreciate their thinking and approach.

On Tuesday, April 21, Google will update it’s algorithm to reward mobile-friendly sites and punish those sites that aren’t mobile-friendly. Google search results will also have a mobile-friendly tag beside them so users will know what to expect from their user experience before clicking on any link. This is huge. If your company doesn’t already have a mobile-friendly website, it’s now more important than ever to make the investment.

On my way to work yesterday, I heard on the radio that Google Maps turned into a game of Pac-Man. Sure enough, when I sat down at my desk, I was pleasantly surprised to find out that I could play the classic game through the streets of my neighborhood.

Google has truly revolutionized many aspects of our lives. From the way we search the Internet, where we check our email, cloud computing to Android and everything in-between, Google has become synonymous with the Internet and its countless uses. For those involved in digital marketing, one of the most useful tools they have created is […]