Tag: Google

A quick review of all the 2020 Super Bowl commercials

A quick, game-time review of every ad in the 2020 Super Bowl Our writer’s favs? Google and Amazon Alexa.

Thoughts on the design process behind Google’s new logo

I remember when I first started using Google as my primary search engine, back in the late 90s (replacing Alta Vista — which pretty much just withered away). I liked Google because, in that day of scarce bandwidth, their search page loaded quickly: it was was nice, and simple, and empty, and white.

A-B-C, easy as 1-2-3

As you may have heard, Google shook things up last week by announcing a significant restructuring and the creation of a parent company named Alphabet. Said Alphabet CEO Larry Page, “We liked the name Alphabet because it means a collection of letters that represent language, one of humanity’s most important innovations[.]” A loose connection, but I can certainly appreciate their thinking and approach.

Is Your Website Ready for Google’s “Mobilegeddon”?

On Tuesday, April 21, Google will update it’s algorithm to reward mobile-friendly sites and punish those sites that aren’t mobile-friendly. Google search results will also have a mobile-friendly tag beside them so users will know what to expect from their user experience before clicking on any link. This is huge. If your company doesn’t already have a mobile-friendly website, it’s now more important than ever to make the investment.

What Can Pac-Man Teach Us About Branding?

On my way to work yesterday, I heard on the radio that Google Maps turned into a game of Pac-Man. Sure enough, when I sat down at my desk, I was pleasantly surprised to find out that I could play the classic game through the streets of my neighborhood.

What NOT To Do: Adwords Edition

Google has truly revolutionized many aspects of our lives. From the way we search the Internet, where we check our email, cloud computing to Android and everything in-between, Google has become synonymous with the Internet and its countless uses. For those involved in digital marketing, one of the most useful tools they have created is […]

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