Tag: Google

Thoughts on the design process behind Google’s new logo

I remember when I first started using Google as my primary search engine, back in the late 90s (replacing Alta Vista — which pretty much just withered away). I liked Google because, in that day of scarce bandwidth, their search page loaded quickly: it was was nice, and simple, and empty, and white.

A-B-C, easy as 1-2-3

As you may have heard, Google shook things up last week by announcing a significant restructuring and the creation of a parent company named Alphabet. Said Alphabet CEO Larry Page, “We liked the name Alphabet because it means a collection of letters that represent language, one of humanity’s most important innovations[.]” A loose connection, but I can certainly appreciate their thinking and approach.

Is Your Website Ready for Google’s “Mobilegeddon”?

On Tuesday, April 21, Google will update it’s algorithm to reward mobile-friendly sites and punish those sites that aren’t mobile-friendly. Google search results will also have a mobile-friendly tag beside them so users will know what to expect from their user experience before clicking on any link. This is huge. If your company doesn’t already have a mobile-friendly website, it’s now more important than ever to make the investment.

What Can Pac-Man Teach Us About Branding?

On my way to work yesterday, I heard on the radio that Google Maps turned into a game of Pac-Man. Sure enough, when I sat down at my desk, I was pleasantly surprised to find out that I could play the classic game through the streets of my neighborhood.

What NOT To Do: Adwords Edition

Google has truly revolutionized many aspects of our lives. From the way we search the Internet, where we check our email, cloud computing to Android and everything in-between, Google has become synonymous with the Internet and its countless uses. For those involved in digital marketing, one of the most useful tools they have created is […]

When it comes to digital strategy, put your B2C hat on

Your potential customers, after all, are themselves consumers. They’re people who more and more turn to Google with life’s big questions. “How many ounces are in a quart?” “What year did Point Break come out?” “Where’s the closest Starbucks?” They’re people who are trained, conditioned and overly willing to entrust Google with the big answers. […]

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