Tag: Google

When it comes to digital strategy, put your B2C hat on

Your potential customers, after all, are themselves consumers. They’re people who more and more turn to Google with life’s big questions. “How many ounces are in a quart?” “What year did Point Break come out?” “Where’s the closest Starbucks?” They’re people who are trained, conditioned and overly willing to entrust Google with the big answers. […]

How to create a business page on Google Plus

While the buzz over Google+ has certainly dropped dramatically in the months since Google launched the service, one of the more eagerly-anticipated features has been Google+ pages for business. Yesterday, Google formally launched Google+ Brand Pages. Although the service suffered a few hiccups yesterday and wasn’t completely available for all users, by late afternoon it […]

“Look out for that Droid!” – product launch marketing that bombs?

You’ve probably heard that Motorola, Verizon and Google have introduced the Droid phone. By all accounts, it’s a very strong smartphone, with great integration with other Google products (e.g., Gmail, Google contacts, etc.). (Here’s a 16-minute podcast review by local technology expert Phil Yanov.) But the advertising? Well, it’s been all over the map.

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