Tag: IBM

Taco Bell vs. McDonald’s, “1984” style

It’s no secret that Taco Bell has been gunning for McDonald’s for a number of years, most recently in the breakfast arena. (Last year’s marketing featuring guys named Ronald McDonald got nearly as much free publicity as it did paid media.) Well, Taco Bell is at it again, this time emulating another underdog trying to dethrone the reigning champ.

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