Tag: ideas

When in doubt, test

What if you could know ahead of time how your audience will react to a specific ad or even a product launch? Concept testing, not crossing your fingers, is the best way to know whether something new will resonate.

Five Questions to Answer When Creating an Editorial Calendar

Keeping your customers engaged through consistent content can sometimes be a challenge. Coming up with ideas for that content is a whole other animal.

5 great B2B creative ideas

As any good creative does, I’m constantly on the lookout for ideas and inspiration from others in the B2B space. True, there’s plenty of inspiration in the consumer space as well, but sometimes you just want to see what ideas another B2B marketer came up with while facing similar challenges. Here are 5 of my […]

5 logo design crutches

You’re stumped. You need to design a logo, but the creative half of your brain has just decided to take its summer vacation. No ideas. Zip. Zero. Nada. It’s happened to the best (and worst) of us. So what do you do? Try these 5 shortcuts to see if one of them might help inspiration […]

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