Tag: infographic

Driving Change Through Journey Mapping [Infographic]

It’s important to develop buyer personas to understand what is motivating your key decision makers both emotionally and rationally. Knowing what appeals to audiences helps companies craft specific messages that can turn shoppers into buyers.

Design: The Attitude of Advertising [Infographic]

When it comes to advertising, how something is communicated is just as important as what is being said. You can have the best content in the world, but if your creative assets don’t grab the attention of the target audience, the message will be missed.

Understanding programmatic advertising: An infographic

Programmatic advertising: it sounds mysterious, automated and possibly a bit complicated. The truth? Yes, it is all of those things. But it’s also a cost-effective way to use digital advertising to target your audiences.

Getting Social with B2B [Infographic]

Social media allows B2B companies to create personal identities and help form the connections to drive business. This infographic offers facts and tips for B2B companies on accelerating and advancing your social media efforts.

From bland to ballyhooed | How engaging formats can boost B2B messaging

Faced with busy schedules and short attention spans of their audiences, B2B marketers can look to infographics and animations to convey information about complex products or relatively dull features in ways that will grab attention.

Lessons in Content Marketing from ’80s Action Hero MacGyver

If you’re struggling to come up with new ideas for content, it might be time to think a little bit more like ’80s TV action hero MacGyver and find ways to repurpose the things you already have at your disposal.

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