Digital ads make it easy for anyone to get attention with a strong ad. In fact, four of the best 2019 holiday ads weren’t found on a TV commercial.

Unlike the two law firm commercials I watched this weekend, European marketers take the time to create and design absolutely gorgeous, epic storytelling ads that not only advertise but often serve to bolster the spirit of the season. I’ve compiled a few of my favorite examples here. So from me to you, Merry Christmas!