Tag: KPIs

Which B2B Content Marketing Metrics Should I Measure?

Don’t let the task of selecting relevant KPIs keep you from accurately measuring your content marketing efforts. Determining the KPIs based on your overall objective will set you down the right path — one that leads to success you can quantify.

When Tracking KPIs, Beware Analysis Paralysis

When sharing your reports, be sure to watch out for analysis paralysis. Decision makers need something they can understand: less data, more clarity.

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