Lately I’ve been considering some of the advertising language that flies past our ears every day — especially when it comes to describing and marketing food. At any given time, there seems to be a list of hits that consumers want to hear over and over again.

If there’s one thing we can count on as the year draws to a close, it’s the inevitable wave of “Trends to Watch” in 2019. In the world of foodservice, it’s not hard to find countless predictions about next year’s hottest menu trends. At the root of all this speculation is language.

At its core, B2B messaging should still come from a very personal, approachable place. After all, we’re only human, right?

Sometimes when people talk to me in the biz or in the office, my eyes glaze over. My mind blocks all incoming communication and I fixate on one thing — a solitary word. Not because of boredom or my being uninterested in the topic at hand, but due to the word or words that were […]