Tag: lead generation

Social Media Lead Generation: Is It For Real?

Claims of lead generation through social media tend to conjure the same questions and disbelief that one gets when watching a late-night infomercial: “Does that really work? There’s no way that works.”

5 Learnings From My First Marketing Automation Campaign

A marketing automation campaign creates a personalized journey which is a viable option for lead generation and growth, but it can feel like a daunting task. Here are five things I learned from working on my first, full-blown marketing automation campaign.

Marketing automation in B2B | 3 ideas to get started

Marketing automation can be a valuable tool for B2B marketers. It can also feel overwhelming. Here are three ways to give marketing automation a test run to boost your marketing success.

Formulas for success: Use these 2 calculations to defend budgets & prove marketing ROI

During your company’s budgeting process for 2018, did you find yourself feeling nervous about being able to measure and report on the success of the previous year, or to defend your ask for the coming year? As data becomes increasingly available and easier to manage, a good goal for 2018 is to focus more resources on areas where you can make a measureable impact.

To Subscribe or Not to Subscribe

Earlier this summer, we blogged about how to optimize your emails, both in content and design, for today’s busy readers. But if we take a step back, we see there is a lot of work to be done prior to being ready to send out that e-newsletter or e-blast. You must first develop a sound list.

The Role of Content Marketing in Lead Generation

Content — specifically the quality and promotion of it — plays a critical role in any online lead generation initiative. If executed correctly, content can position your organization as a thought leader, build predisposition and drive quality leads. So why isn’t every company committed to content marketing? Because it’s hard, as a recent survey of B2B marketers published on Marketing Profs by Ayaz Nanji points out.

Sign-up for Special Content

Gain unlimited access to case studies, white papers, and more.

This feature requires that cookies are enabled in your browser
Real Time Web Analytics