Content — specifically the quality and promotion of it — plays a critical role in any online lead generation initiative. If executed correctly, content can position your organization as a thought leader, build predisposition and drive quality leads. So why isn’t every company committed to content marketing? Because it’s hard, as a recent survey of B2B marketers published on Marketing Profs by Ayaz Nanji points out.
Post-show follow up falls by the wayside far too often, but it’s a vital part of trade show success. Here are some easy and quick ideas for following up with show leads.
Two months ago I was invited by a large technology company to complete a short survey for the chance to win a high-capacity and somewhat expensive flash drive. So I answered the survey, realizing that I would probably be hearing from this company incessantly now that I’d confirmed who I was, where I worked, and […]