Tag: logo

VantagePoint’s Logo Evolution

Celebrating our 25th anniversary this fall has caused us to look back on the passing of time and various aspects of the company that have grown and changed. As part of the creative team, I’ve been involved in many of the logo changes over the years. Let’s take a look at how our logo has changed.

Pick a color — as long as it’s blue or red

Blue and red logos dominate across well known brands, a color preference that may have multiple meanings and can impact how a brand expresses its unique personality.

Using color to boost your brand [infographic]

There’s a reason why McDonald’s and other well known brands have become embedded in our psyches – a reason that goes beyond the media in which these companies market themselves. It all comes down to natural, human response. And color.

Thoughts on the design process behind Google’s new logo

I remember when I first started using Google as my primary search engine, back in the late 90s (replacing Alta Vista — which pretty much just withered away). I liked Google because, in that day of scarce bandwidth, their search page loaded quickly: it was was nice, and simple, and empty, and white.

You may be the only one bored with your logo

Recently I was stuck at a LONG stoplight behind a delivery vehicle for a local company. As I waited, it occurred to me — the name was familiar, but the logo wasn’t. In fact, the colors, branding, design — nothing was familiar. I thought some more (did I mention it was a LONG light?) and […]

5 logo design crutches

You’re stumped. You need to design a logo, but the creative half of your brain has just decided to take its summer vacation. No ideas. Zip. Zero. Nada. It’s happened to the best (and worst) of us. So what do you do? Try these 5 shortcuts to see if one of them might help inspiration […]

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