Tag: loyalty

Do Your Customers Feel Preferred?

While gathering with friends for a cookout a few weeks ago, we were discussing our plans for the upcoming weekend. My ears perked up when my neighbor said this: “Well, I think I’m going to paint my bathroom and my shed because I got a coupon from Sherwin-Williams for being a preferred customer.” To this, […]

The Good Dishes: Focusing on Who and What Matters Most

was out of the office last week attending the funeral of my grandmother. In her mid-eighties, this woman had survived the Great Depression, raised 5 children and lived long enough to dote on and enjoy 13 great-grandchildren. Over the years, she hosted countless parties and holiday gatherings for huge numbers of people. Her door was […]

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